Fractional growth marketer
Then I turn that attention into sales pipeline for B2B companies, startups, and agencies.
Most clients hire me for a mix of these. Tap any to see how I work it.
I plan, run, and optimize paid programs across LinkedIn, Google, and Meta. Account structure, audience strategy, creative testing, and turning spend into qualified pipeline instead of just clicks.
I audit where a brand can become more visible, in traditional search and inside AI tools like ChatGPT and Perplexity, then build the keyword and content plan to get there.
For new products, segments, or markets. I help founders figure out who they are really for, what message lands, which channels are worth showing up in, and what the first 90 days should look like.
I build the reporting that tells you what is working. Unified scorecards that pull conversion, cost per lead, and channel performance into one place, often automated so it runs without the manual spreadsheet work.
For teams between hires, or founders who want a senior marketer in the seat before committing full-time. I run the function, manage vendors and agencies, and report into leadership.
We restructured Google Ads, rebuilt landing pages, and tightened audience signals for a healthcare SaaS that was burning cash on PPC.
Read case study →A loan officer referral program that brought in new business premium and signed up more than 20 enrolled partners.
Read case study →We mixed paid social and PPC to grow domestic applicant volume and cut cost per application in year one.
Read case study →For an early-stage AI recruiting startup with almost no budget, we built a guest podcast that turned listeners into demos.
Read case study →
My first role out of college was the first marketing hire at a 16-person AI startup with zero marketing budget and a lot of ambition. It taught me everything I know about marketing.
I bring what I learned, and that same scrappy energy, to every team I work with. I love to figure out what is working in an industry and then find our own creative angle.
Start a project
Tell me about your team and what you are trying to grow. I read every message myself.
